Digital IR and AEO
Many investors now ask an AI assistant about a company before they open its website. Answer engine optimization (AEO) makes sure the facts those assistants use, such as what you do, your ticker, and your latest milestones, come from accurate, current sources you control.
What's included
- AEO auditHow ChatGPT, Perplexity, Gemini, Google, and Bing describe your company today, and where the errors come from.
- Investor relations websiteFast, mobile-first, accessible investor pages: news, filings, presentations, governance, and FAQ.
- Structured dataSchema.org markup for your organization, news releases, events, and FAQ.
- Answer-ready contentFAQ and explainer pages written to be quoted accurately.
- Profile consistencyThe same facts across your website, social profiles, and public business listings.
- MonitoringMonthly checks of AI answers and search results, and after every major release.
How it works
Audit
We record what search engines and AI assistants say about you today.
Fix the sources
We correct your website, structured data, and public profiles.
Publish answer-ready content
Clear pages that answer the questions investors actually ask.
Monitor
Monthly re-checks, with fixes when answers drift.
Common questions
What is answer engine optimization (AEO)?
AEO is the practice of structuring a website and its content so AI assistants and answer engines, such as ChatGPT, Perplexity, Google's AI features, and Bing, can find, understand, and accurately cite it. It overlaps with SEO but focuses on direct answers, structured data, and consistent facts across sources.
How is AEO different from SEO?
SEO aims to rank pages in a list of search results. AEO aims to make your page the source an engine uses when it writes an answer. Both depend on fast, crawlable, well-structured pages; AEO puts more weight on question-and-answer content, structured data, and factual consistency.
Can you control what AI assistants say about our company?
No one can control it directly. We improve the sources they draw on, including your website, structured data, and public profiles, so accurate information is easier to find than inaccurate information.
Do you build investor relations websites?
Yes. We build fast, accessible investor relations sites or improve the one you have, including news, links to filings, presentations, governance documents, and an FAQ.
Often combined with
Tell us your level.
Send us your ticker or your deck. We'll come back with a straight read on where you are and what would move you up.